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Understand Buyer Intent
— Focus on keywords signaling purchase intent
— Look for phrases like «buy», «best», or «reviews»
— Target specific product or service terms
— Align keywords with funnel segments
Analyze Competitor Strategies
— Study competitor keywords
— Identify gaps in their strategy
— Target high-intent keywords
— Work them into your strategy
Use Keyword Research Tools
— Leverage tools like Ahrefs, SEMrush, Moz
— Filter for high-intent, BOFU keywords
— Find ones with decent difficulty
— Create a hub & spoke cluster
Focus on Long-Tail Keywords
— Go after longer, more niche phrases
— Speak to those who are ready to buy
— Create content tailored to them
— Use content for internal linking
Explore Customer Pain Points
— Identify common issues or problems
— Target keywords that solve problems
— Craft content with a specific offer
— Get readers in a nurture sequence
Create Conversion-Focused Content
— Include CTAs that speak to pain points
— Provide compelling reasons to act
— Keep reader psychology in mind
— Be clear, not clever when writing
What would you add to my list?
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